Life is not just about optimization!
Optimization is a cool thing now.
Everything is being optimized and computers make it easy.
It’s simple — an activity that can be measured can be optimized.
Website, ads, presentation style, sales approach… everything is being optimized and I think it’s cool. Even the workouts and sleeping patterns can be optimized for the results you are seeking.
But I just realized something…
When I am busy optimizing, I am not creating anything significant.
Yahoo was optimizing when Google was creating.
Blockbuster was optimizing when Netflix was creating.
Bundo Khan was optimizing when BBQ Tonight was creating. [My hometown specific example].
So… I am making a pledge. I will create more than I optimize [or at least I will try to do so.]
Your thoughts?