Life is not just about optimization!

Optimization is a cool thing now.

Everything is being optimized and computers make it easy.

It’s simple — an activity that can be measured can be optimized.

Website, ads, presentation style, sales approach… everything is being optimized and I think it’s cool. Even the workouts and sleeping patterns can be optimized for the results you are seeking.

But I just realized something…

When I am busy optimizing, I am not creating anything significant.

Yahoo was optimizing when Google was creating.

Blockbuster was optimizing when Netflix was creating.

Bundo Khan was optimizing when BBQ Tonight was creating. [My hometown specific example].

So… I am making a pledge. I will create more than I optimize [or at least I will try to do so.]

Your thoughts?

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Sohail Zindani
Sohail Zindani

Written by Sohail Zindani

Disruptor, Happiness Enthusiast, Strengths Revolutionist, Leadership & Innovation Consultant, Author, Founder, Learning Minds

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