You are not succeeding because…

Not succeeding is demanding. It’s a test of competence & character. However, it’s important to understand (pinpoint) why you are not succeeding.

Here are few reasons. You are not succeeding because…

• you’re selling to the wrong people…Choosing the customers is choosing your future success.
• your supply chain may be inefficient.
• it’s costing you more… [and this includes indirect cost + intellectual leverage + debt servicing]
• your people (team) aren’t engaged enough, or they simply don’t care.
• your people are not optimally trained.
• you’re not charging enough.
• your competitor is more comfortable with change.
• your cost of acquiring customer is higher than your competitor or the cost simply the cost is higher than the customer is worth.
• your story is not making any waves with your prospective customers.
• the people you seek to serve don’t think you can help them or they simply don’t trust you.
• the cost of telling your customer that you exist is too high.
• you are lying.
• you are not engaging your community/network/customers.
• your product / service is not relevant.
• people don’t have any reason/story to talk about you.
• you are being selfish.
• you are too early.
• you are too late.
• you are saying far too many “Yes”.

That’s it… add your reason.

Here is my final reason…

“because it’s simply not for you”.